Social networking site Twitter, which has more than 500 million registered users, will become comparable to a non-evolving, static structure like TV in the future, a new study predicts.
The study from scholars at Columbia Business School and the University of Pittsburgh questions the sustainability of Twitter. "Get ready for a TV-like Twitter," said Professor Olivier Toubia, co-author of the study. The research examined the motivations behind why everyday people, with no financial incentive, contribute to Twitter. The study examined roughly...
